BEST STUDIO


YOOHANCE BRAND DESIGN 

亚韩品牌视觉形象设计









标志设计 | 品牌设计 | 包装设计

Logo Design | Brand Design | Packaging Design


项目简介

广州亚韩化妆品有限公司成立于2009年,成立以来主营纹绣,彩妆护肤等产品,主要渠道通过线上销售。“亚韩”作为旗下美妆品牌,于2018年正式成立,作为一个新兴品牌,在消费者认知和品牌传播上还存在一定缺失。因此,在品牌形象、产品包装以及线下物料上,需要一套完整统一的品牌形象以达到更好的品牌传播。中英文的搭配不仅易于消费者记忆,且利于国内外的传播,同时符合美妆护肤行业的高端气质。因此,针对亚韩缺少英文名称的问题,我们根据亚韩的中文名称以及品牌特质为亚韩做了英文命名;新的英文名称,不仅在发音上与中文名称谐音,且易于消费者记忆,具有很高的传播性;其次,“Yoo”的发音与“优”同音,体现亚韩产品的优越性。



Project Description

Guangzhou Yahan Cosmetics Co., Ltd. was established in 2009. Since its establishment, it has been mainly engaged in tattoo, makeup and skin care products, and its main channels are sold online. As a beauty brand, “Yohan” was formally established in 2018. As an emerging brand, there is still a certain lack of consumer cognition and brand communication. Therefore, in the brand image, product packaging and offline materials, a complete and unified brand image is needed to achieve better brand communication. The combination of Chinese and English is not only easy for consumers to remember, but also conducive to the spread of domestic and foreign, while meeting the high-end temperament of the beauty and skin care industry.Therefore, in response to the lack of English names in Asia and South Korea, we have named English for Asian and Asian according to the Chinese name and brand characteristics of Asian and Korean; the new English name is not only homophonic with the Chinese name, but also easy for consumers to remember. Highly transmissive; secondly, the pronunciation of "Yoo" is the same as that of "excellent", reflecting the superiority of Asian and Korean products.

ABOUT BEST STUDIO & 白色至上设计

BEST STUDIO is a cutting-edge growth graphic creative studio, involving creative fields such as brand design,font customization, poster design, cultural and creative product development, etc. We advocate combining artistic thinking with business logic, and hope to explore modern design through multi-dimensional thinking and create an effective visual language for customers from an international perspective.

BEST STUDIO & 白色至上设计是一间新锐的成长型图形创意工作室,涉及品牌设计、字体字型定制、海报设计、文创产品开发等创意领域。我们主张将艺术思维与商业逻辑相结合,通过多维度思维探索现代化设计,以国际视野为客户打造有效地视觉化语言。

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